Why has Campbells soup gotten RIDICULOUSLY expensive?

wow thats so truee. & isnt soup known for like poverty? when my mom was growing up with four other kids in the house my grandma would always make bologna sandwhiches and campbells soup for them, because they didnt have money. it seems like thats what families with a lot of kids and not so much money would do, but now campbells is ridiculously expensive.